No matter the size of your business or level of your employees' collective computer literary, Highrise CRM is touted as being so simple to initialize, businesses don't even need manuals to navigate them. Customer relationship management is made easier when delegating responsibilities and duties to certain employees, effectively creating workflows that facilitate unmatched efficiency. Email marketing is made easier than ever before with Highrise CRM. Drip campaigns can be sent at identical times of day, or randomized to look more human. Response emails can be triggered by purchases, subscriptions, or other interactions. Or, employees can simply "cold" email them out of the blue and offer promotions or discounts. Workers are always reminded to follow up on upcoming leads, with Highrise CRM selecting which time of day is most optimal for contact with this program. Sharing pertinent information with fellow coworkers and managers also occurs at break=neck speed, one more of Highrise CRM's best CRM tools.