Management of customer relationships is a key part of every business. In order to make the most of the consumers who have already done business with them, a company needs to keep track of a lot of details. Doing this by hand would be impossible, and spreadsheets are often cumbersome and difficult to figure out. Instead of missing out on the opportunity to market related products to existing customers or to remind existing customers to reorder a consumable item, savvy corporate managers turn to the experts at Sage. As leaders in the development and implementation of customer relationship management (CRM) tools, Sage helps its clients to select the best tool and support package for their needs. The tools developed by Sage's staff help companies to increase their sales and maximize their profits from each customer. Sage ranks as one of the ten best CRM tools providers in the United States.