Base CRM is a customer relationship management tool that is meant for people who specialize in doing online business. Base CRM is a computer software application that is being made for the next generation of businessmen who want to lead for their own sales teams. The tool allows for users to conduct sales and business a lot easier than before, namely by cutting down on most of the unneeded work that was needed before and just allowing users to get straight into pitching sales. The app comes with special features such as better contact management, meaning keeping up with co-workers and partners and having their information stored all in one way so keeping in touch is much easier. Being able to customize sales is also a crucial aspect of this, because now users can adjust their sales and settings from anywhere when they want to see an increase in revenue.