Customer relationship management tools (CRM) could make a big difference in a company's profitability and its ability to continue courting its loyal customers. Figuring out how to manage all of the data that is collected with each customer transaction can be a challenge, but these tools make it a lot easier to manage. Sugar CRM, which is one of the nation's top ten CRM tool providers, ensures that its clients are able to achieve success with the handling and use of their customer data. The CRM tools developed and supported by Sugar CRM allow a company to delve into what they have and market additional products or services to customers. If a customer has not shopped in a while, the CRM tools can be automatically set up to send a reminder, make a special discount offer or deliver an incentive to the customer and inspire them to make another purchase.