Sage is one of the best CRM tools, its main distinction from other customer relationship management programs being the process of: first, collecting data; analyzing information from employees' interactions with customers and those patrons' level of satisfaction; and, lastly, redirecting them into meaningful insights that help employees, departments, and entire businesses run more efficiently and effectively. Accelerate sales campaigns with Sage's ability to skim potential leads from around the Internet - social media, message boards, you name it, Sage finds it - which are later classified by urgency and dollar amount, redirecting employees' attention towards what's most important and away from leads unlikely to generate lofty returns. Sage even helps businesses generate marketing campaigns that segment groups of your most popular, average consumers from one another, then aims to target them using personalized marketing material that's more likely to generate returns than standard marketing material, just another characteristic helping Sage stick out from the crowd.