Founded in 2004, Sugar CRM makes some of the best CRM tools on the market today. Sugar believes there is nothing wrong with simplicity. Sometimes adding more bells and whistles to a program does nothing but create noise. Sugar CRM software is lean and effective. Sugar streamlines the decision-making process for users. This software aggregates key information in one place, where it can be viewed and processed quickly. Sugar uses graphics to quickly impart information to users. This software is intuitive to use, and takes very little time to learn. Sugar's clients see an increase in sales, and a decrease in busy work on the job. Recent clients of the firm include BancVue, Unifin and Fordham University.