Sugar Customer Relationship Management software seeks to offer a tool for enterprises large and small to enhance their business relationships by transforming a sales transaction into a longterm customer relationship. It offers interfaces for both desktop computers and mobile technology. Operators can customize features of the program. The Sugar CRM program also permits a variety of operators within a sales organization to collaborate on sales projects and customer service. Enterprises can deploy this program on individual computers, via cloud-based platforms, or on demand. Using this tool may assist Marketing, Sales and Customer Service departments in avoiding costly (and embarrassing) duplications in service.