Customer relations management is something that modern businesses can't forgo if they want to maintain viability in the marketplace. That is where Base CRM comes into play. This sophisticated suite of CRM services is a single application that offers all the utility any sales-based business would want in one location. The software allows managers to track every movement within a team project, it offers data-driven insights into customer activities, and syncs data over the entire system in real time. This helps sales associates stay up-to-date on their progress. Base CRM has been used by over 7,000 brands, including many international brands and highly visible public brands like Cisco, Dow, and Barnes & Noble. Brands that use Base CRM experience an average of just over 50 percent increase in annual revenue, and those same brands experience up to 80 percent increase in leads. Not only that, but the software helps with direct customer interactions.