Sugar CRM is a customer relationship management software application that is made for helping with the ease of doing business. Sugar CRM is a computer software application that allows for users to have more control over their business simply by sitting at a computer. Sales is the major focus of a business app software and those users who have the app can now find new ways to optimize all of their sales engagements. This means increasing all of the productivity with win rates and being able to customize all of their own personal productivity tools. Along with this, the software also allows for exceptional customer service improvement, with the ability to interact with the customer base. This means having a better understanding for customer needs and meeting them through having some much improved customer insight. Some companies who have used Sugar's services include IBM, Audi, T-Mobile, Reebok and AGFA Healthcare.