A viable customer relationship management program can do much more than just gather customer information. It can help with things like inventory listings, manage leads, and even create detailed reports of sales information. This type of flexibility is why so many companies decide to use Sugar CRM. Sugar CRM can be adapted for use with just about any company imaginable. With that being said, there are certain business types that benefit more than others from this type of software. The business sectors that primarily use these types of programs are e-commerce, aviation, real estate, non-profit, retail, and technology. Sugar CRM is capable of generating reliable sales leads for companies looking to expand. In addition, it can even be used to create custom product recommendations for specific clients. This makes it a great tool for driving growth and creating unique relationships with customers. It also offers several charting options as well.