Base CRM is a powerful weapon against the problems that commonly arise when dealing with customer relations from a sales perspective. The software is designed to streamline and automate as much of the tedium involved in the sales process as possible, and it works to organize and consolidate customer contact information and communications into a single framework. Base CRM was first launched in 2009, and it has more than 7,000 users spread over the world. With more than $53 million in capital funding, Base CRM is sure to make a splash in the CRM industry. One of the tenants of Base CRM is that sales professionals shouldn't have to worry about the most boring aspects of the sales pipeline. Instead, those aspects should be handled automatically so the staff can actually focus on strengthening relationships with customers on an individualistic basis. This will lead to greater conversion rates and more revenue for the brand.