Relating to customers has always been a critical part of the business process, but it is even more vital today. There are simply too many online competitors all vying for the same limited pool of customers. This means that you need to be able to deal swiftly and effectively with all customer requests as they come in. If you are relying on an antiquated system of customer relationship management, one that does not allow for much in the way of collaboration, it is time to consider the implementation of Sugar CRM. This is one of the best CRM Tools on the market today and it comes highly recommended by professionals in a variety of industries. Employees will enjoy the real time access to important customer data, no matter if they are working on site or off. This is a real efficiency booster and you will notice a corresponding increase in productivity.