Infusionsoft is a software that is optimized for Customer Relationship Management, which is an important component of modern businesses operations. This platform makes it easy for users to automate marketing on the World Wide Web. For example, custom advertisements can be set up to appear only on specific online channels such as social media websites, directories and external e-commerce domains. This CRM program also lets managers operate sales pipelines that facilitate and accelerate the flow of electronic money. Merchants and vendors can appreciate the powerful e-commerce solutions that are integrated into this suite. Of course, shopping carts can be fully managed in order to ensure secure processing of payments via various portals including First Data, Authorize.net and PayPal. Infusionsoft even has a contact management system that collects detailed information on former, current and potential customers. A central database stores contact details that can be instantly found via powerful queries and search functions.