Every business generates a potential gold mine of data and measurable interaction with customers. This data can be used to tweak the customer experience, gain knowledge of customer preferences and product performance and optimize such things as availability and pricing. Every business has the capability to generate high-quality data that can give the decision makers a huge edge over the competition. But in order to make sense of that data, companies need the right tools to interpret it. That's where Sugar CRM comes into play. Sugar CRM is one of the most intuitive, scalable and easy to set up CRM solutions on the market. It puts the most powerful analytics into the hands of decision makers, allowing for highly informed decisions at every point. Sugar CRM allows for systematically approaching business, no matter what the industry, and optimizing the customer experience and interface. With Sugar CRM, your company has the power of actionable intelligence at its disposal.