Sugar CRM is the name of a customer relationship management software that is meant for helping businesses and individuals in them manage their sales and company a lot easier. Sugar CRM allows there to be a better connection between businesses and customers and building on those relationships by way of better technology and communication methods. The software application is meant for the digital age and is supposed to evolve with the times to show that doing business has changed. The app is meant to give a more competitive edge to clients and users alike and provide them with more advantages. One such advantage is the ability to maintain relationship better by having a customer database. This database shows customer patterns and what can be expected of them. Sales and results analysis is another benefit of using the software since results can now be tracked in real time and adjusted accordingly.