The key to maintaining and building strong relationships with your customer base is having the right CRM software program. With the right program, you can easily keep track of all of your customers' information, making it easy for you to reach out to them with marketing materials and more. While shopping around for a CRM program, you might find a lot of options. However, there is a good chance that none of them can stand up to Sugar CRM, which is well-known for being one of the best CRM tools out there. Believe it or not, it as actually rated number one by PC Magazine, and it has received a lot of other awards and accolades as well. Plus, it's affordable when compared to other software programs, and it is very easy to both customize and use. If you'd like to change the way that you interact with your customer base, consider giving Sugar CRM a try so that you can make it easy.