Sugar CRM is a powerful customer relationship management system. It is highly adaptable to the way a company runs their business. It is also incredibly affordable and has no hidden fees. They were rated the number one CRM by PC Mag. They beat out other well-known CRM systems for the honor. Sugar CRM is a system that helps automate processes, such as customer service, sales and marketing. The software is easy to use, which makes for higher adoption rates. This software is used in more than 120 countries. The company was founded in 2004 and is based out of Cupertino, California. They also have offices around the world and employ more than 500 people.