Infusionsoft provides comprehensive CRM tools meant to help small business owners automate their sales and marketing essentials. The company distinguishes itself among other software companies by specifically fine-tuning its services to the exclusive benefit of small businesses over large ones. Infusionsoft is made up of a collective of consultants, business owners, coaches and other credentialed professionals to help create a stronger contextual fit for projects with clients who have highly specific needs. The CRM tools that the company offers are specially made to help smaller businesses optimize the rate of their growth into more industry prominence and a larger, more retentive customer base. The company's tools and approaches are a conglomeration of automated marketing, eCommerce, CRM, and payment solutions with mobile app integration. Several clients that Infusionsoft has successfully worked with include Milkhouse Candles, Les Molyneaux Bed and Breakfast, Titin, Cleancorp, Sheenco Travel, Dizzy Ducks, DC Mosquito Squad and Tyler New Media.