Buzzstream is a customer relationship management software and tools developer that is held by quite a few in the industry as an example of what other customer relationship management software developers should strive to become. To its clients, Buzzstream represents everything that a customer relationship management software developer should embody. By continually working with their clients to establish their needs and goals, Buzzstream is constantly on the lookout for new and exciting ways to address existing criticism and create something that is new and unique. By innovating on their designs, Buzzstream ensures that it customers can always look forward to the next iteration of their products. Instead of cluttering the design space with uninteresting features though, Buzzstream is keenly aware of how important streamlining features can be to clients. Once someone purchases a software program, they don't want to it to change too extensively with each successive release.