Sage is a highly effective CRM (customer relationship management) software product made by Sage North America, a company headquartered in Irvine, California. Sage is designed to by used by small businesses with up to roughly one hundred employees, and it has many applications, all of which having the overall goal of improving customer interactions. An extremely up-to-date software package, it allows users to take advantage of social media applications from mobile platforms in particular. It is used by around 14,000 businesses internationally. The benefits of using Sage include being able to speed up sales, having the information to do targeted marketing readily accessible and generally being able to provide excellent customer service. Essentially, Sage allows a company to have a shared picture of customer relationships and for employees to act in harmony with a unified and comprehensive data set. This is a product that can benefit virtually any business.