"Build Relationships. Build Buzz": That's the tagline of Buzzstream, which is developed for content marketers to build the relationships with influencers that they need to garner attention, spur on word-of-mouth traffic, increase awareness, and improve search performance. More specifically, BuzzStream is customer relationship management (CRM) software that is perfect for digital PR, search engine optimization (SEO) link building, and content promotion. Buzzstream has thousands of customers, which include sales and marketing teams from companies like Seer, Rackspace, Clearlink, Razorfish, Blueclaw, and HomeAway. BuzzStream was co-founded by Paul May, who serves as the company's founder; it is headquartered in Austin, Texas.