Base CRM presents itself as an "Intelligent Sales Platform" for potential Customer Relationship Management (CRM) software users. The software's features include sales forecasting, reporting and analytics; win rate optimization; lead prioritization; native automatic dialing; lead tracking; and mobile sales management. Base CRM has been purchased and is being used by over 7,000 clients, which include Cisco, Blue Raven Solar, Stryker, Dow, and Mattermark. Its app is rated as a top CRM app, with over 100,000 Android downloads. The manufacturer, Base, is a venture-backed privately held company that was founded in 2009 and is headquartered in Mountain View, California.