With so many CRM options on the market to choose from, organizations find it difficult to satisfy an entire team expected to immediately adopt and implement an off-the-shelf CRM. Functionality with the ease of simplicity, is what allows CRMs to make headway these days. Only software designers who fully embrace this, should even bother attempting new products in this space. When examining amoCRM, the first thing teams will love is the brilliant graphic design and reporting interface, which allows immediate status reports on key metrics. Now, access to client information is accessible to authorized users, along with easy integration to the telecommunications provider of preference. The mobile aspect on both Android and iOS platforms makes BYOD absolutely seamless, allowing information at a glance and on the move. Decision makers anywhere, can execute strategies with confidence, while also counting on relevant tracking and data to fully empower future marketing efforts. Striking a balance between powerful features and an unintimidating interface to new users is a difficult goal to accomplish; yet amoCRM seems to have done exactly that.