Base CRM offers a suite of customer relation management tools that are accessible in real-time through both desktop and mobile interfaces. The interface is intuitive and leads to a back-end that supports everything a business requires for their customer relationship management. Base CRM prides itself on its intuitive design elements and the ability for their clients to access everything they need through one portal. The mobile app is available on Android and iOS, and provides on-the-ground sales teams with everything they need on location. The apps are dynamic and visual, as are the software's analytic functions. Critical reporting tools are available out of the box and feature visual analytic tools that track insights. Once put into place, these insights drive sales and influence customer retention and retainment. Base CRM acts as your consultant. Nothing is outsourced. The firm behind the software aims to make its adoption successful.