The CRM tools produced by Nimble have helped to make the company the fastest growing social sales and marketing CRM firm. Nimble's software furnishes a single, unified view screen to permit more effective visualization. The screen enables firms to include a client picture and extensive descriptive information. The software gathers comprehensive data about individual prospects in an easily located, central location. This process facilitates a seamless tracking of contacts and marketing efforts. Nimble furnishes a Contact Record that enables everyone within the company to remain updated about firm contacts with prospect and customers, preventing confusion and duplication. Nimble also offers customers a convenient platform for social intelligence gathering. Its software accesses comments left by customers and prospects on social media platforms and collate them in a centralized location. Nimble users quickly gain information about the views and opinions of prospective customers. The software helps streamline analysis of customer behavior.