Infusionsoft
Infusionsoft's Customer Relationship Management (CRM) tools are designed to give small businesses the opportunity to focus on customer interaction instead of data storage and manipulation. Contact Management organizes customer details from any source into one central location for swift and unobtrusive access. This data is also used for Marketing Automation to tailor customer interaction based on real world history. These processes avoid opportunity loss by keeping engagement timely. Infusionsoft also develops and manages online shopping carts with full interfaces for the consumer andin-depth background reporting for their clients. Customization also allows for ongoing subscriptions, discounts, and promotional offers to best suit the needs of any situation. Having these tools in one system also allows for real-time reporting on individual customers and specified segments or markets. This data provides a strong foundation for small business growth.