Nimble
Nimble is a customer relationship management tool that provides social media and Big Data tools to small businesses. It differs from a standard CRM system by automatically mining and adding social media data to the prospects entered into the system. This helps businesses get a more complete view of their clients, such as by profiling their Twitter habits or the location data from their Instagram account. This can then be used to segment the potential clients and prioritize the most likely prospects, or can be integrated into Nimble’s email marketing module to send out personalized pitches or offers depending on different customer profile variables.