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Kana is touted as the best CRM system for placing customer engagement optimization first. First understand how each customer would like to communicate to make it easier to engage with each customer. Make a variety of emails from templates that Kana provides with its best CRM system so your employees can spend less time pounding out each email individually that is probably not tailored to each customer based on what they are likely to bite on. Group customers and potential customers by various criteria that will make email marketing more effective because they include certain terms that that average customer in that group prefers over others. Each customer is given a unique profile that contains notes about them and contact information, which is easily pulled up within seconds for effective and timely communication. Get to know your customers better which results in valuable info saved by employees and more products sold with a little help from the best CRM system, Kana.