Oracle and it's CX Cloud Suite software is essential for any and all customer service based website. From marketing and commerce, to sales, social media, and the system of configuration, pricing, and quoting, Oracle provides all the information and data analytics that a business needs to provide the best service to it's customers. Through integration and collaboration of systems and applications, these industry specific bet practices and solutions can provide a greater competitive advantage and edge to allow a company to not only get ahead, but to thrive. All of this is backed by cloud computing, platform services and engineered systems built specifically for any business. By analyzing marketing performance and other factors, the CRM system can be modified and adjusted to assist any changes in conditions that a business would face.