Streak is a customer relationship management, or CRM, system, that is designed to help companies of all shapes and sizes interact better internally and externally. Because Streak is designed to integrate quickly and easily with Google apps and other popular business software, the program offers clients a way to upgrade what is currently being done without additional programming needs. Since Streak offers a simple user interface, the training to successful put the software to work is minimal. The simplified learning curve is a major asset. Communication has become the top priority of companies and organizations, and undertaking CRM improvements is just one way to make sure everyone in the organization is equipped with the same information. Managing relationships via email, social media, and real life interactions can be a tricky process, and software like Streak is designed to give businesses a real edge when it comes to closing deals, improving profits, and enhancing exposure.