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Companies recognize Oracle as a global CRM leader that can help them turn customer service into a competitive advantage. Customers expect a seamless experience as they interact with a brand, so business must have a consistent message, look and feel across their entir digital presence. About 80 percent of CEOs believe their companies provide excellent customer service, but only 44 percent of customers believe that. A a result, businesses of every size have an opportunity to distinguish themselves through a unified and effective customer experience. Oracle enables companies to provide cross-channel customer support while improving efficiency through software integration. Beginning with the lead generation, Oracle CRM manages the entire customer lifecycle and helps teams eliminate redundancy and lost opportunities.