Although Netsuite has a whole host of available products and services aimed at specific industries, they are perhaps best known as one of the leading customer relationship management system developers on the market. As a result of this reputation for excellence, Netsuite's products have achieved a level of popularity that other companies have found difficult to replicate. A large part of the reason for this success has to do with Netsuite's deep understanding of user behaviors. Through extensive collaboration between the design and development teams at Netsuite, they have managed to craft a customer relationship management software platform that captures the best of both worlds. By championing an intuitive and pleasant user interface design, Netsuite has managed to elevate the quality of its software platform and make it attractive to industries that do not otherwise normally deal with customer relationship management software platforms.