Oracle is a CRM system that creates a seamless experience for customers. It manages different aspects of the customer's interactions with a brand. Through marketing, sales, social media and mobile, Oracle delivers a consistent experience. It also focuses on customer service. It offers various points of customer help, such as click-to-call, online chat, self-service content and virtual assistants. A multi-channel approach can increase customer satisfaction, increase revenue and reduce costs. Oracle works well with big companies and mid-size businesses. It is scalable, so it will expand easily as a business grows. It will also analyze customer behavior and social interactions to perfect how best to market to them.