The best CRM, or customer relationship management, software is a special breed of application - it helps organize and maintain client information, automating several typically tedious tasks that help companies maximize their productivity and create deep, meaningful relationships with clients. Base CRM goes a step beyond typical CRM software by offering experience gained from working with several of the top names in business (including Cisco, Barnes & Noble, and more) to create powerful and efficient software with several remarkable features. Offering sales representatives the opportunity to create contacts and follow up with sales with ease, Base offers the standard CRM features with grace and confidence - and it extends a step farther with its insight features. Sales managers will be able to view and analyze data with Base CRM to help them better tune their pitches, accounts, relationships, and new clients - all features that typical CRM software cannot offer.