CRM (customer relationship management) software comes in many different flavors these days - mobile, email plugin, standalone app, and more. Users have found that the software is most effective when paired with the ease and flexibility of a web app - this makes the CRM data mobile and accessible, but still allows for the full range of analysis and collection capabilities of a standalone app. amoCRM offers just such a service, basing its CRM capabilities online and giving users full access to the lead tracking and sales growth capabilities of CRM from anywhere with an internet connection. With a simple, straightforward user interface and a focus on not losing leads - 50 percent of which, according to some research, are lost by companies in the course of daily business - amoCRM offers several opportunities for its users to create and follow through on sales, helping the software pay for itself in many cases.