Throughout the digital age, the methods for managing customer relationships have morphed and evolved. Today, a young player called Streak is making its case for having the best CRM model for most companies. Streak does not need a separate database nor does it require users to learn a bunch of complicated features. This CRM tool keeps things simple. Streak's greatest attribute is that it runs in Gmail, and it is as easy to learn as using an email interface. Streak keeps users updated on their sales contacts by allowing them to easily group emails into actionable categories that can be named things like Hot Lead, Proposal Sent, Deal Closed or anything that helps the user easily compartmentalize their customer base. Many popular and growing brands have used Streak and given it their full approval. Those brands include Uber and Twitter. Maybe your company should look into using Streak, too.