With the increasing availability of easy-to-use CRM software, not having the capability to stay on top of what the market demands is no longer an option. Even niche businesses are often competing, to some degree, with well-heeled competitors who have both the budget and expertise to deploy powerful analytics in their marketing, sales and customer service efforts. The reality is that, in order to compete, modern businesses, no matter how small or what the niche, need to have top-quality CRM capabilities. For startups or businesses that simple don't have the budget to hire an IT team and paid software solutions, Sugar CRM provides a world-class open-source platform that allows any company to instantly gain the same capabilities as their competitors. With infinite scalability and one of the most intuitive interfaces around, Sugar CRM is the go-to customer relationship management platform for companies without the budget to get a paid solution.