Pipedrive was first created back in 2010 when the idea came to the two co-founders. At the time, they were already highly experienced at managing sales teams, and they both realized that customer relationship management software left a lot to be desired. They felt that most examples of CRM software back in those early days focused more on what the management of a business wanted and not on how to help the sales team. By switching the focus, they were able to change the landscape for CRM. More than 50,000 businesses use Pipedrive every day for their sales processes. The software is designed to make it easy for smaller sales teams to handle the intricacy of complicated sales processes. This is especially true for businesses that operate on a B2B scale. Pipedrive has earned more than $30 million in funding during their tenure, and they operate under a philosophy that centers on great people building great products.