Sugar CRM is one of the leading customer relations management software systems in the world, and it is trusted by many of the largest name brands anywhere, including Mitsubishi, IBM, and HTC. The software is geared to work with brands of all sizes, and it is especially beneficial to startup brands looking to make a splash in their own industry. The goal of the software is to bring the entire sales process into a single operational pane, which then allows members of the staff to cooperate and collaborate for the greatest chance of success and conversion. Sugar CRM works to increase productivity across the board when it comes to the sales process, which includes both customer service and marketing. The software is aimed at increasing the efficiency of each area, and when combined, that increased efficiency translates to a stronger bottom line. Trust Sugar CRM for all startup CRM needs.