While the majority of customer relations management software suites are designed for use by large corporations or enterprise businesses, Nutshell CRM is entirely different. The software is aimed at emerging brands trying to make a name for themselves in the competitive industry, and the goal of the software is to help those businesses find new clients while selling more to their existing customers. Other examples of premium CRM tend to fall short of this goal, even for larger businesses, because they focus on organization and analytics, but Nutshell CRM takes a different approach. The main drive behind Nutshell CRM is its ability to make the sales team work hard to embrace and engage with the product itself. Without a sales team that actually cares about closing sales, all the CRM software in the world will do nothing. Nutshell CRM works to close that gap so that any sales staff can take advantage of the software to gain more sales and therefore more revenue for the brand.