One of the biggest challenges for new businesses is getting and staying organized. Insightly handles this challenge for start-ups more effectively than any other customer relationship management software. It has all the lead management tools you would expect from any CRM in order to keep track of all contacts between the company and any partners, vendors, suppliers and especially customers and potential customers. Whenever an employee is communicating with a contact, Insightly enables them to see on one screen all the previous communications that have occurred with this person and what the next step for them is in order to move them along in the sales process. This enables all customer-facing personnel to spot sales opportunities and enhances sales pipeline management. Insightly also enables smooth project management and utilizes social CRM to expand its capabilities. It is mobile-friendly and it integrates with numerous third-party apps and platforms to enhance its flexibility.