Unlike most other examples of premium customer relationship management software, Insightly actually offers a tier of their service that is entirely free. This is an excellent option for startups and businesses of two or less employees that are looking to build their brand and manage their growth. The software is based online, so there is no need for complex installations and software maintenance, and it can be accessed anywhere with a connection to the internet. The goal of Insightly is to offer its users the most streamlined version of their own sales process as possible. The software can be customized to meet the needs of any brand, and there are a total of five software tiers that each include features specific to the industry they serve. Not only is the software highly comprehensive, but it is one of the most affordable options for businesses of any size, including startup brands.