Startup brands need just as much or possibly even more help than established brands when it comes to dealing with customers and handling the communications between the brand and suppliers. That is where Insightly comes into play. This software suite offers a number of powerful tools to help small businesses as they try to get off the ground, and for brands with two or less employees, the software is entirely free. This is due to the fact that the software is scaled to work with businesses of all sizes. Insightly provides customer relations management systems that take all the guesswork out of the sales process. The software boasts social CRM tools as well, which are helpful in the modern world of mobile technology. Its integrated analytical systems provide valuable feedback on the efficiency of each campaign enacted by the system, and it manages leads and contacts across the entire business.