One of the ways that a new startup can grow and excel is by providing great customer service and continuing to followup with clients, prospects, and leads. To ensure that all of their clients, prospects, and leads are properly organized, using a CRM program would be very beneficial. One CRM program that is very helpful for new startups is the program and software made available by Capsule. The Capsule CRM program can be accessed online or through a mobile application, which makes it easy and convenient to use. The Capsule CRM program allows a user to input all of their customer contact information, give notes and details about the potential for each client, and give status updates in regards to last contact. The CRM software by Capsule will then be able to provide notifications to the user of when they should follow up with the client again, which will help to improve the potential of a sale.