A startup is an opportunity. It gives you the chance to put your ideas, your experience, and your insights gleaned from years of observation and reflection to good use. Running a startup is also hard work. You are in fierce competition with other small businesses that are just as lean, hungry, and fierce as you and your team. It is important to have tools that give you an edge. One of the best investments you can make is the acquisition of customer relationship management software. This virtual tool will allow you to collect and analyze data concerning the habits and preferences of your customers. Your best move is to work with a CRM software agency that has extensive experience helping startups. They will be more familiar with your needs and tailor their services and solutions to fit them. With the right CRM software you will be able to figure out who your customers are and what they want.