Most pieces of customer relations management software are geared toward larger businesses trying to streamline their sales processes in order to optimize revenue, but those systems often ignore the needs of smaller businesses that are just starting to build a customer base and recognition within their own market. That is where Insightly comes into play. This piece of CRM software was built for startup brands and small, growing businesses looking for an additional foothold in their field. Insightly is one of the few pieces of targeted CRM that has a pricing structure that includes a free level of service. Brands that only have one or two total employees can experience the benefits of Insightly CRM without paying a cent. There are also four other tiers of service that will certainly meet the needs of the majority of budding brands. Insightly is used in more than 200 countries across the world.