Startup brands need access to the same services that large multinational brands use if they want to have any chance of competing in the vast global market. Unfortunately, the majority of the most comprehensive service providers only focus on large brands, but that isn't true for Capsule CRM. This piece of customer relations management software is perfectly suited for startup businesses and small brands looking to increase their footprint in the market, and it has been available since the firm was founded in 2009. When the founders first launched Capsule CRM, they did so because they noticed there was a huge vacuum in the customer relations management industry for service providers geared toward midsize and small businesses. What providers did exist at the time were either focused on enterprise-level brands, or they were too overly basic and provided no real support. Capsule CRM fits the needs of those mid-range brands perfectly.