Insightly is customer relationship management, or CRM, software made to work for startups in nearly every industry. The application has several CRM features such as project management, sales management and social media harvesting all streamlined for startups. The primary power of Insightly is within the project management area. The software can be used to establish sales processes. You can then use Insightly to track leads, watch sales and follow prospects through your own custom sales pipeline. Insightly has a special feature that will automatically scan and retrieve social media pages associated with leads. Contact management allows you to pass out leads to salespeople, update contact information and see large amounts of information about prospects at a glance. You can use the calendar and notifications feature to schedule when leads need to be contacted and how. Insightly can also be used to set sales milestones, generate reports and create links between contacts. Insightly has become the CRM software of choice for startups today.