Customer retention is the heartbeat of any new company. Once a customer shows loyalty to your company or brand, you have to find a way to turn that customer into one that will back you for life. With this in mind, CRM software is probably more important for startup companies than it is for any company. BPM Online CRM is one of the best companies for startups for many reasons. It has developed this reputation because of the low cost, because of the intuitive nature of the program and because of the ability of companies to use it online. Cost is always important for startup companies, and BPM Online CRM has found a way to create a program that won't break the budget. At the same time, the software is easy to use. For companies that want every employee to be able to connect with consumers, the fact that this program works right online is an added bonus.