Nutshell CRM is a customer relationship management software developer that has been widely hailed as one of the best customer relationship management software platforms on the market for start-ups and small businesses. Nutshell CRM has managed to earn this reputation by developing its product around three main design principles: ensure that the product is affordable, ensure that it provides a real service to the consumer, and ensure that it does not ever sacrifice functionality in pursuit of another ideal. By adhering to these principles, Nutshell CRM has managed to create a product that embodies virtually everything that a start-up seeks in a customer relationship management software platform. More specifically, Nutshell CRM has designed its product to work with start-ups and take most of the burden of data management away from their sales teams, who should instead be more focused on expanding their business and pursuing more sales opportunities.